Ripple partners with the Queen of Pop Madonna
Ripple is one of the popular cryptocurrencies and is third largest in terms of market capitalization. It has now partnered with the Queen of Pop Madonna.
Born on 16th August 1958, Madonna is undoubtedly the Queen of Pop. She has continually pushed the boundaries of music through her lyrical content, visual imagery in music videos and on stage since the 1980s. She turns 60 this year.
To celebrate her 60th Birthday, Madonna is planning for an online fundraiser to benefit her Raising Malawi foundation. She has partnered with Facebook and Ripple for the fundraiser. The fundraiser was launched on the 30th of July and runs up until the 31st of August.
Madonna stated on the facebook donation page of Raising Malawi:
“I have an unwavering commitment to providing vulnerable children with a loving home. For my birthday, I can think of no better gift than connecting my global family with this beautiful country and the children who need our help the most. Every dollar raised will go directly to meals, schools, uniforms, and healthcare.”
She further stated that:
“I want to come together with my friends, fans, and supporters to change the lives of Malawian children and let them know they are nurtured, protected and loved. Through their generous commitment to this organization, Ripple will match each dollar donated to this campaign.”
The Fundraiser utilizes Facebook’s charitable giving tools, which charge no processing fees. It means 100% of every contribution goes directly to Raising Malawi’s work at Home of Hope orphanage, located in a rural, high-need area of Malawi.
XRP continues its expansion across the world through listings and partnerships. This would also result in more visibility and liquidity for XRP in the cryptocurrency market and will drive its demand and value in the crypto world.
Any person willing to donate can do so directly to Madonna’s fundraiser and/or start their own Facebook fundraisers to tap into their personal social networks for support. At the time of writing, Ripple is priced at $0.432500 USD with a market capitalization of 17,004,014,623 USD.
Ripple is a real-time gross settlement system (RTGS), currency exchange and remittance network created by the Ripple company. It was released in 2012 and is also called as the Ripple Transaction Protocol (RTXP) or Ripple protocol. It is built upon a distributed open source internet protocol, consensus ledger, and the decentralized native digital asset is known as XRP.
It enables ‘instantly and nearly free global financial transactions of any size with no chargebacks’. Ripple is based around a shared and public database or ledger, which uses a consensus process that allows for payments, exchanges, and remittance in a distributed process.
Ripple is used by companies such as UBS, UniCredit, and Santander. It has been increasingly adopted by banks and payment networks as settlement infrastructure technology.
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