Lord Fink Joins eToro As Special Adviser
The global investment platform eToro announced on 13th July 2018 that it has appointed Lord Fink to be the Special Advisor for the business globally.
Lord Fink would be advising the company as it sees an increasing interest from the institutional investors all over the world in crypto assets. A part of his role in the company would be to work closely with the management of eToro including the co-founder and CEO of the company, Yoni Assia, as well as Iqbal V. Gandham, who is the Managing Director (UK) for the company.
Talking about eToro’s interest in giving a better experience to investors interested in crypto assets, Yoni said:
“eToro is all about providing investors with access to the assets they want, whether traditional investments such as stocks and commodities, or newer instruments like cryptoassets. We believe that in the future all assets will be tokenised and that crypto is the first step on this journey.”
“It has become increasingly clear that institutions and other big ticket investors want access to cryptoassets. Today, eToro has over 10 million users and we believe a key part of our future growth will come from these institutions. Lord Fink’s experience and expertise across the fund management universe is unparallelled and we look forward to working with him to further develop our institutional product offering.”
eToro had announced a 100 million USD Series E investment earlier, followed by announcements of the company to be launching a crypto asset wallet, a crypto asset exchange and an over-the-counter (OTC) crypto asset offer which would be targeted at the larger investors.
Lord Fink commented on the same saying:
“In more than three decades working in the investment industry I have seen constant change. Yet, none of these ‘innovations’ had the potential that blockchain technology offers, with cryptoassets at the forefront. This is a revolutionary, not an evolutionary shift.”
He later added:
“I’m excited to be working with eToro who are not only an established player with a decade of multi-asset experience, but a leader in the cryptoasset space.”
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